A new column coming soon to the IFA website
Question of the week:How Can I get My Film
Distributed?
This is a question that I get a lot. Each year there
are thousands of films made that end up sitting on a
shelf somewhere collecting dust. Why on earth is this
happening? I mean, we all know how much time,
passion, energy and money it takes to make a film so
why can’t they get distribution? Well, the truth is
that even before you begin to shoot your epic Indie,
you have to know if anyone will be interested in it
once it’s done. It’s pretty much Business 101. You
have the script, why not talk to some distributors
before you start shooting? I can guarantee you that
if they all pass and you still go ahead and make your
film, just because you want to be a know-it-all and
show up those damn distributors, they will pass once
the film is done too and all of your hard work will be
for naught.
So why do filmmakers keep doing this? In any other
industry they’d do some research to make sure there
is a market for a product. Come on people, it’s called
show business for a reason. So, give your head a
shake and start treating it like one. Please don’t be
paranoid that someone will steal your brilliant idea,
shoot the film behind your back and make millions off
of your script. That always kills me -- the guy who
won’t talk about the film at all because he think he’s
discovered the friggin cure for cancer or something --
so they don’t tell anyone or get any feedback.
Nobody is gonna steal your idea, provided that you
have copyrighted your script.
Okay, so back to the question of how to get your
film distributed. Well, first off, go online to
IMDB
and take a look at some films that are
similar to yours. Click on the Company’s Info or
Distributors and start to compile a list. Again, the key
point here is that you’re researching a “product” that
is similar to yours. No use contacting a distributor
who specializes in “family films” to distribute your film
about a mass murderer. So, take the time to do the
research and then put together a killer query. In your
letter to the distributor, you should write: “We are
fully funded and about to begin production on our
new film entitled ________. We are looking for a
distributor and would like to meet with you to discuss
our project.”
To a distributor, the words “fully funded” are like
gold; they establish that you are not just a
*Lobby Lizard, but actually someone who is
going to be shooting a film. This makes you valuable.
But don’t ever, ever mention the budget. Everything
you shoot can be around a million, or under five, but
don’t say whether the “five” is five million or five
thousand. You get the picture right? So, send out
the queries and then follow up with them, the next
day at the latest. Set up appointments and pitch
them. Leave them your copyrighted script and then
follow up with them again in a few days. If they
pass, try to find out why. Also, they may be able to
tell you what you need to do to the film in order for
them to sell it. Once again, I know you are an artist,
but listen to them. Don’t be shy, get advice from the
people who will end up buying and distributing your
film, and not just your friends and family, who have
to love it.
Now, when the distributors love it and love you,
don’t sign anything. All you want is a letter of
interest. You want something from them that states
that if you execute the film’s story in the way that
you stated in your pitch that they would be
interested in distributing it. If no one is interested in
distributing your film, then maybe you should rethink
it. There is no greater thrill in life than seeing your
film out there, whether it’s on 100 screens in Italy,
five screens in India, on your favourite TV or cable
station, or on the shelf at Blockbuster. Good,
bad or ugly -- it makes it all worthwhile. Take the
time to do your homework before you start shooting,
so you can be one of the smart (not lucky) ones who
gets a distribution deal.
If you liked this article and agree with me let me
know -- if you hated it and totally disagree, let me
know that as well.
If you have a question for me email me at
asktheproducer@ifilmalliance.com. Please don’t send
me an email about your great friggin script.
*Lobby Lizard’s are the wannabes that hang out
in the lobby of the Loews Hotel during the AFM
(American Film Market). They are too cheap to buy a
badge, have no money -- they are just Lizards!
BEWARE!
For more about Andrew click
here.